You have probably heard about this application, but did you know it helps to generate qualified leads? Zillow processes multiple data points to differentiate hot leads with serious intentions from curious people. The AI real estate app finds the listing type that a client is searching for, matching them with relevant offers. The system tracks the data from previously clicked advertisements, browsing activity on REX portals, and online searches. Saved time for realtors, personalized recommendations, 3D walking tours, and proper resource planning are the main benefits you can get from this solution. 🔹Industry: Real estate marketplace 🔹Founded: 2006 🔹Location: Seattle, Washington, USA Zillow is a real estate marketplace that offers services for buying, selling, renting, and financing properties. In 2022, Zillow introduced a “housing super app” strategy, aiming to streamline the entire home-buying, selling, and renting process. This strategy is designed to increase the number of customer transactions and the revenue from each transaction. Zillow’s AI features: Advanced Search Experience: Zillow’s AI uses natural language processing (NLP) to improve search results. Users can type detailed queries like “Louisville-bedroom apartment for long-term rent with an AC and garage.” The AI then scans listings to find the most relevant matches, even if the query is unstructured. This advanced technology sets Zillow apart from other real estate software companies. Interactive Plans: Zillow employs computer vision to create interactive floor plans from 360-degree photos. This feature allows buyers to explore a property’s layout and location more effectively. Sellers are also more likely to choose agents who use these virtual tours and floor plans in their listings. This technology has reduced the number of unnecessary house viewings, benefiting both buyers and realtors, and further establishing Zillow among leading real estate tech companies.