Candlewood advises real estate technology startups on product-market fit, and helps them find customers, investors, board members, and joint venture partners. Mostly startups - a "B"-round funded company would be a large client. Candlewood also raises equity for real estate entrepreneurs who have built great businesses mostly with high net worth capital and now deserve to grow their great business with institutional capital but have no idea how to enter the institutional tent. I am one of the few placement agents who started as an institutional LP and GP. I have invested US$5 billion (equity) globally in real estate, first at the General Motors Pension Fund, and then as the founder of the real estate fund of funds businesses at both Goldman Sachs and Morgan Stanley.